Instagram Stories

With nearly 200K followers on Instagram, I created digital stories advertising Schumacher's greatest, most noteworthy moments. From their latest launches & designer collaborations to promoting their Style Dispatch & Saturday Shortlist, I utilized my design and marketing skills in representing the Schumacher brand in an engaging, successful manner.

 

Rendered Installation Images

Each month, I created a range of rendered installation shots using the upcoming wallcovering products to be launched. These renderings were distributed to all agents and accessible to Schumacher clients, giving a representation of how the product will look in an interior space.

 

Invitations & Events

I created invitations both regionally and nationally for major events being held with the Schumacher company. I had the opportunity of creating invitations for the launch of the Vogue Living collection with special guest Hamish Bowels, International Editor at Large of Vogue as well as collaboration launches with designers such as Miles Redd.  I also created internal invitations for press previews and book signings for Creative Director, Dara Caponigro, for her release of The Authentics. 

 

Print & Digital

I assisted the Senior Graphic designer and Marketing Manager in creating print collateral such as the Schumacher stickers and memo shopping bags. All products were then distributed to all agents and national showrooms. 

The Schumacher Library of
Wallcoverings II & Prints

For the The Schumacher Library of Wallcoverings II, I ensured all QR Codes scanned successfully on each page and utilized my design skills in creating digital promo for the book's summer launch. The Schumacher Library of Wallcoverings II contains 21 chapters; 12 of which I personally edited layouts for. I also collected and organized all high resolution product imagery and thoroughly proofed each page, all within the two month deadline. 

 

Style Dispatch & Saturday Shortlist

I utilized both design skills and marketing tactics in the development, design and production of Schumacher's national and international EBlast. I also worked alongside the Creative Services Manager and Digital Marketing Manager in producing the Saturday Shortlist and advertising outside products and design tips catered to our brand and audience.